Audit your own roofing website in an hour

Indexation and structure

1. Search site:yourdomain.com. Roughly the page count you expect? Far fewer means indexation problems.
2. Does your homepage exist at two URLs? Try the root and /home/. Two live versions split your signals — very common on template builds.
3. One H1 per page? Page builders often output several.
4. Unique titles per page? Templated titles mean every page competes with itself.
5. A page per service you sell? And per city you serve? See the keyword map.
6. Do your storm pages already exist? If your season is within six months and they do not, that is this year gone — check the storm calendar.

Speed and mobile

7. Run PageSpeed Insights on mobile, not desktop. It reports Core Web Vitals against Google's own thresholds rather than a third-party score.
8. Check hero video and sliders. Usually the heaviest things on a contractor site.
9. Load the site on a phone on cellular. Someone standing in their driveway looking at a damaged roof is not on office wifi.
10. Is the phone number tappable and visible without scrolling?

Local and trust signals

11. Does your NAP match everywhere? Site footer, Google Business Profile, manufacturer certification directories, other listings. Character for character.
12. Address in the footer as text, not baked into an image.
13. Are your certifications named and current on the site?
14. Is LocalBusiness or RoofingContractor schema present? Test with the Rich Results Test, and check your markup against Google's local business structured data documentation — the required and recommended properties are listed there rather than left to guesswork.

Content and conversion

15. Is the photography yours? Reverse image search your hero. If it is on fifty other sites, it is stock.
16. Any insurance claim content at all? Most contractor sites have none — see the claim vocabulary.
17. Are reviews visible on the site, not only on Google?
18. Is there a clear emergency path? Storm traffic converts on urgency, and a contact form is not urgency.

Measurement

19. Is call tracking installed? Without it you cannot attribute a single lead to a page and nothing above is measurable.
20. Search Console verified, and do you own the property rather than an agency?

Anything here you would rather not chase yourself is what our site and technical work covers, and the free audit returns all twenty points for your site in two to three days.