- Service
Roofing PPC & Google Ads
Roofing PPC & Google Ads done correctly!
Roofing PPC & Google Ads
SEO does not work in thirty days. If that is your timeline, this is the honest answer — and the sensible way to run it is paid on top, SEO underneath, so you are not renting your pipeline forever.
Why roofing paid search goes wrong
Roofing clicks are among the most expensive in local services
Head terms in this vertical routinely run above twenty dollars a click. There is very little room for a loose campaign, and the difference between a good and bad account is measured in whole multiples of cost per job.
Storm chasers bid the market up, then leave
After a weather event, out-of-state operators flood the auction, spike your costs and vanish. Campaigns that are not built to flex around that burn budget at exactly the wrong moment.
Local Services Ads and Google Ads are treated as the same thing
They are not. LSAs are pay-per-lead, Google-screened, and sit above everything. Google Ads is pay-per-click with far more control. Most roofers should run LSAs first and layer search campaigns after.
What's included
The full scope, so you can compare it against whatever else you have been quoted.
How it runs
Concrete sequence. It is a guarantee of order, not of outcome — nobody can honestly promise the second one.
Account audit or build
Existing account audited, or a new one built. LSAs started first because screening takes time.
Landing pages and tracking
Pages matched to campaigns, call tracking live before spend scales.
Optimisation
Search terms mined, negatives added, budget shifted to what converts. This is where a good account separates from a bad one.
Flex and feed
Seasonal adjustments, and the conversion data handed across to point the organic work.
What we report
Monthly, and weighted toward things that turn into work rather than things that look good on a chart.
- Cost per leadBy campaign and by service, not blended
- Cost per booked jobWhere your CRM will close the loop
- Lead qualityMarked back from your side — a cheap bad lead is not cheap
- Impression share lostTo budget versus to rank, since the fixes differ
Questions we get asked
Should roofers use Google Ads or Local Services Ads?
Start with Local Services Ads. They are pay-per-lead, Google-screened, sit above everything else on the page and do not depend on your website. Layer Google Ads search campaigns after, for the control and the keyword-level data.
How much do roofing Google Ads cost?
Clicks in this vertical routinely run above twenty dollars, which is why campaign structure matters more here than in most trades. What you should actually budget depends on your job value and close rate.
Can I run PPC instead of SEO?
You can, and it works — until you stop paying. The trade-off is that paid stops the day the budget does, while organic keeps producing. Most established contractors run paid to fund the wait for organic.
Do you require a long contract for ads management?
No. Ninety days to build and optimise properly, then month-to-month.
The other three
Most contractors need more than one eventually. The audit decides the order, and it is rarely the order you expect.
Start with the audit
We will show you where you rank, who is beating you, and whether this is actually the service you need first. Free, no call required, yours to keep.
We can save you money on your next roofing project.
Let us help you! We are experts at roofing services, and we offer a full range of repair and upkeep services.